After 30 years of rapid development, China has become the world's leading tool manufacturing center and consumer market, according to the China hardware products association. China hardware products association and deputy executive director of the tool branch director feldspar monk told the reporters, at present, China's tool hardware industry is in a critical period of core competitiveness, industry mainstream companies are increasing the investment of technology and equipment and transformation, to the healthy development of low carbon, environmental protection and energy saving. The domestic tools have determined the development goals for the next five years, and strive to achieve the transformation and improvement from quantitative change to qualitative change through the joint efforts of the whole industry.
Currently, 70 percent of the world's tools are made by companies in China, the United States, Germany and elsewhere, he said. Among them, Chinese tool manufacturing plays an important role in the global industrial chain. Statistics from the customs show that during the 11th five-year plan period, the annual growth rate of China's export of various tools exceeded 20,2010, the total value of China's export of various tools exceeded 8 billion us dollars. From January to June this year, the export volume reached us $4.904 billion, up 25.4 percent year on year.
It is reported that in the next five years, domestic tools strive to achieve new breakthroughs in product development, standards and market development. There are five development goals:
First, on the basis of steady growth of the whole industry, we will strive to achieve an export volume of 10 billion us dollars by 2015, among which the export of our own brands will strive to reach 10 ~ 15. Second, we will guide leading backbone enterprises to form synergy through optimized allocation of equity and participate in international market competition. In this process, we should basically eliminate enterprises with high energy consumption and high pollution. Third, the introduction of advanced management system, increase r & d innovation efforts, and strive to establish one or two provincial or engineering technology centers, to ensure that the funds for r & d innovation is not less than 5 sales revenue, has been declared or received half of the patent to put into practical use. Fourth, we should encourage large enterprises to do a good job in quality management and set up high-level laboratories equipped with advanced professional testing instruments for daily quality supervision. Fifth, to expand the popularity of Chinese brands in the international market, and strive to more Chinese tools and products into the foreign high-end market; At the same time, to increase the share of domestic high-end products.
Monk, said stone to achieve these goals, the first thing to vigorously to do a good job of fostering tool brand in China, especially in the domestic and foreign markets and expand China tool independent brand awareness, make the enterprise in the process of cultivation and create brand constantly improve their own competitiveness, to enhance investment in technology and equipment, and strive to form in the coming 5 ~ 10 years a number of annual output value of 1 billion yuan level enterprises, and develop a three to five of the world's best-known brand of tools and a large number of domestic famous brand tools.
Zhang dongli, chairman of the China hardware association, added that the domestic tool industry should step up its transformation and upgrading during the 12th five-year plan period. Production enterprises should pay more attention to quality safety and technological innovation. Only in this way, China's tool industry can achieve from a manufacturing power to a manufacturing power. At the same time, the whole industry can not carry on the vicious competition, the peer should join hands with each other, and through the international cooperation between the same industry, promote their own and the development of the global hardware industry.
At present, China's tool industry has emerged a number of well-known enterprises, such as shandong wendeng power tools group, zhejiang ningbo Great Wall seiko industrial co., LTD. The leaders of these enterprises also expressed their views on the development direction of the industry in the next five years and the development priorities of the enterprises. Yu xingjiang, chairman of shandong wendeng power tools group, said that the rapid economic growth and the substantial increase in income have made high-end and branded tools more and more popular in the market, which is also the key to improving the competitiveness of domestic tools in the future. Like other manufacturers in China, at present, the domestic tool face rising labor costs, shortage of supporting products, electric power resources are inadequate, increasingly strict environmental requirements, such as challenges, how to realize the benign development in front of these difficulties, whedon power tools group, determine the development of the principle is: to further develop and expand the company to live wrench, wrench, socket and group set of tools for representing the fist products, production lines for these products increase the intensity of reform, to ensure the high efficiency and high quality. At the same time, do a strong brand. At present, wendeng power tools group has registered MAXPOWER, the company's original export brand, as maibo brand in China, and set up wendeng maibo tools co., ltd. to invest 100 million yuan in the construction of the brand.
If a manufacturing industry does not have its own brand, it can only make wedding clothes for others forever. How does an enterprise build a world brand? This is not simple to do a few advertising can achieve, the need for enterprise product quality, technical level, brand strategy, intellectual property rights, corporate culture and other elements constitute a strong support system. Since its establishment in 1984, Great Wall seiko has established the awareness of brand creation and brand protection, formulated the five high standards for the introduction of high-precision equipment, new and high technology, senior talents and high standards for production and high quality, and achieved remarkable results. Great Wall seiko strives to be closer to the world brand goal through unremitting innovation centering on the development focus of global tool industry in the next five years.
